University of Calgary

Competitive Positioning

The University of Calgary is a comprehensive research university, ranked one of Canada’s top seven research universities, combining the best of long-established university traditions with the city of Calgary’s vibrant energy and diversity.

Project Summary

Work with a creative team to create many supporting enrolment pieces for the new year including a main piece (viewbook), posters and banners, calendar and web graphics.

Target Audience

Prospective students, existing students, parents.

Perception/Tone/Guidelines:

• Young, trendy and happy
• Informative, professional
• Use layout and photography to instill
  educational confidence

Single-Minded Message

“We are excited for this year.”

Deliverables

1. Multi-page, oversized printed brochure (100,000 quantity)
2. Bannerstands (25 quantity)
3. Posters
4. Custom photoraphy management and illustration specific to the campaign
5. Calendar (10,000 quantity)