University of Calgary

Competitive Positioning

The University of Calgary is a comprehensive research university, ranked one of Canada’s top seven research universities, combining the best of long-established university traditions with the city of Calgary’s vibrant energy and diversity.

Project Summary

Work with a creative team to create many supporting enrolment pieces for the new year including a main piece (viewbook), posters and banners, calendar and web graphics.

Target Audience

Prospective students, existing students, parents.


  • Young, trendy and happy
  • Informative, professional
  • Use layout and photography to instill
    educational confidence

Single-Minded Message

“We are excited for this year.”


  1. Multi-page, oversized printed brochure (100,000 quantity)
  2. Bannerstands (25 quantity)
  3. Posters
  4. Custom photoraphy management and illustration specific to the campaign
  5. Calendar (10,000 quantity)