Spark Paper

Competitive Positioning
Spark Paper offers a premium office printer paper at an ultra
competitive price.

Project Summary
Create a logo identity and produce a packaging design in a 24 hour time-line.

Target Audience
Consumers and businesses looking to reduce costs while maintaining a quality printed product in their office and homes.

Perception/Tone/Guidelines:

  • Bright
  • Catchy
  • Follow the Spark Brand of inspiration

Single-Minded Message
“Premium office paper at a reduced price.”

Deliverables

  1. Logo in multiple formats for different uses.
  2. Printed packaging from two concepts (16,000 quantity)