PASS – Pull Aim Squeeze Sweep
Competitive Positioning
Pull Aim Squeeze Sweep (PASS) allows you to conduct realistic hands-on extinguisher training in any location – indoors or out.
Project Summary
Create a unique and memorable brand along with sales material and website to showcase the importance and ease of training with PASS.
Target Audience
- Community members
- Firefighters
- Employees
- Family members
Perception/Tone/Guidelines:
- Professional
- Informative
- Relative to the fire suppression industry
Single-Minded Message
“The next level of hands on training”
Deliverables
- Logo in multiple formats for different uses
- Website
- Presentations
