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PASS – Pull Aim Squeeze Sweep

Competitive Positioning 

Pull Aim Squeeze Sweep (PASS) allows you to conduct realistic hands-on extinguisher training in any location – indoors or out.

Project Summary

Create a unique and memorable brand along with sales material and website to showcase the importance and ease of training with PASS.

Target Audience

  • Community members
  • Firefighters
  • Employees
  • Family members

Perception/Tone/Guidelines:

  • Professional
  • Informative
  • Relative to the fire suppression industry

Single-Minded Message

“The next level of hands on training”

Deliverables

  1. Logo in multiple formats for different uses
  2. Website
  3. Presentations
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