Northern Crescent

Project Summary

Create a logo and supporting materials for a recently re-branded engineering firm in Calgary, Alberta.

Target Audience

Small to medium size engineering companies who do not have internal piping engineering/pipeline engineering capabilities, oil & gas producers.

Perception/Tone/Guidelines:

  • Dependable
  • Precision – Golden Ratio used in the design
  • Effective
  • Authentic

Single-Minded Message

“Take us seriously. Northern Crescent has years of experience and knowledge which will benefit future clients greatly.”

Deliverables

  1. Logo in multiple formats for different uses
  2. Website wireframes for web work down the road