Northern Crescent
Project Summary
Create a logo and supporting materials for a recently re-branded engineering firm in Calgary, Alberta.
Target Audience
Small to medium size engineering companies who do not have internal piping engineering/pipeline engineering capabilities, oil & gas producers.
Perception/Tone/Guidelines:
- Dependable
- Precision – Golden Ratio used in the design
- Effective
- Authentic
Single-Minded Message
“Take us seriously. Northern Crescent has years of experience and knowledge which will benefit future clients greatly.”
Deliverables
- Logo in multiple formats for different uses
- Website wireframes for web work down the road
