Indian Resource Council

Competitive Positioning

The Indian Resource Counsil was established to coordinate the promotion of initiatives with Federal and provincial governments, with industry and with other groups associated with natural resources.

Project Summary

1. Re-brand the creative for a quarterly community magazine called “Elements”
2. Produce the newly re-branded Elements magazine
3. Design and layout a community research paper in a professional manner to be distributed at a conference

Target Audience
Members of the community which includes families, workers and businesses alike.

Perception/Tone/Guidelines:

• Informative
• Professional
• Personable

Single-Minded Message
“We are excited to discuss opportunities surrounding resource development”

Deliverables

1. Creative for “Elements” magazine
2. 750 printed Elements magazines
3. 500 printed IRC Research reports