Baer Construction & Concrete

Competitive Positioning

Baer Construction and Concrete is a local business based in Calgary who focuses on building trust and relationships through their high quality construction projects.

Project Summary

Create a logo from which to build a strong brand. This logo will be used on the web, social media and minor stationary.

Target Audience

Consumers and business customers looking for construction work.


  • Masculine
  • Perhaps use of an animal
  • Rectangular

Single-Minded Message

“Trust. We Build It.”


  1. Logo in multiple formats for different uses
  2. Future option to create brand materials