Baer Construction & Concrete

Competitive Positioning

Baer Construction and Concrete is a local business based in Calgary who focuses on building trust and relationships through their high quality construction projects.

Project Summary

Create a logo from which to build a strong brand. This logo will be used on the web, social media and minor stationary.

Target Audience

Consumers and business customers looking for construction work.

Perception/Tone/Guidelines:

• Masculine
• Perhaps use of an animal
• Rectangular

Single-Minded Message

“Trust. We Build It.”

Deliverables

1. Logo in multiple formats for different uses
2. Future option to create brand materials