Pentagon Physiotherapy

Project Summary

Create a logo and supporting materials for the new startup in Calgary, Alberta.

Target Audience

Consumers aged 5 – 65 who need rehabilitation through the use of physical therapy. Specializing in sports medicine.

Perception/Tone/Guidelines:

• More masculine than feminine
• Color is a great way to communicate warmth
• A strong shape
• Unique

Single-Minded Message

“Pentagon Physiotherapy is a warm, friendly place with experience in the industry.”

Deliverables

1. Logo in multiple formats for different uses
2. Stationary to support the new start up business
3. Vinyl window graphics to ensure privacy of customers and decorative touch