Pentagon Physiotherapy
Project Summary
Create a logo and supporting materials for the new startup in Calgary, Alberta.
Target Audience
Consumers aged 5 – 65 who need rehabilitation through the use of physical therapy. Specializing in sports medicine.
Perception/Tone/Guidelines:
- More masculine than feminine
- Color is a great way to communicate warmth
- A strong shape
- Unique
Single-Minded Message
“Pentagon Physiotherapy is a warm, friendly place with experience in the industry.”
Deliverables
- Logo in multiple formats for different uses
- Stationary to support the new start up business
- Vinyl window graphics to ensure privacy of customers and decorative touch

